Merkle
Merkle, a dentsu company, is a world-leading digital agency with 16,000+ people. In the Netherlands our offices in Rotterdam and Amsterdam total more than 140 dedicated people, working with data-driven customer experience management (CXM) and specialising in the delivery of unique, personalised customer experiences. We work for clients such as Odido, Vattenfall, VodafoneZiggo and Albert Heijn.
Agency program
DOSE Experience
Loyalty isn’t built with features — it’s built with feeling. Walk through four immersive stations, each bringing one emotional driver to life: Dopamine gives you that instant rush of excitement, Oxytocin invites you to slow down and genuinely connect, Serotonin is all about pride and being seen, and Endorphin helps you shake off the stress and just let go. No slides, no theory — just experience. Feel firsthand what a well-designed customer experience actually does.
The Expert Zones
The presentations end, but the conversations don’t. In the Expert Zones, you get to go deeper — with the people who do this work every day. Whether you want to explore how to personalise at scale, make data truly actionable, align teams around one journey, or simply find out what it’s like to work at Merkle: this is your moment. Pick your station and bring your own challenge to the table.
📍 MarTech & AI · UX & Campaign Strategy · Data & Analytics · Project & Client Management
Human Loyalty: Connections that build preference
People don’t choose brands for what they say, but for how they make them feel. In this session we show how the emotional drivers of DOSE, combined with the Human Loyalty framework, help brands create the kind of meaningful connections that build true preference.
Why Total Brand Experience Is the Advantage Most Brands Miss
Discover how TBX turns emotional intention into real‑world impact. In this session we show how brands can translate Human Loyalty into one consistent experience across strategy, content, UX, service and media.
Human Loyalty: Connections that build preference
People don’t choose brands for what they say, but for how they make them feel. In this session we show how the emotional drivers of DOSE, combined with the Human Loyalty framework, help brands create the kind of meaningful connections that build true preference.
Why Total Brand Experience Is the Advantage Most Brands Miss
Discover how TBX turns emotional intention into real‑world impact. In this session we show how brands can translate Human Loyalty into one consistent experience across strategy, content, UX, service and media.
Feelgood Hours
Head downstairs for drinks, good music and a few dance moves. A perfect moment to dial up those feel‑good vibes.
Human Loyalty: Connections that build preference
People don’t choose brands for what they say, but for how they make them feel. In this session we show how the emotional drivers of DOSE, combined with the Human Loyalty framework, help brands create the kind of meaningful connections that build true preference.
Why Total Brand Experience Is the Advantage Most Brands Miss
Discover how TBX turns emotional intention into real‑world impact. In this session we show how brands can translate Human Loyalty into one consistent experience across strategy, content, UX, service and media.