JCDecaux
Mission: Enhancing livability.
JCDecaux provides products and services in public spaces in exchange for the exclusive right to operate advertising on these assets. In this way, JCDecaux finances a wide range of public services for both residents and visitors of cities, contributing to more pleasant urban life and improved livability.
This public private exchange model benefits both cities and advertisers. It is a unique and sustainable concept that has been evolving for more than sixty years alongside changing societal needs, as seen today in features such as green bus shelters, circular street furniture, WiFi hotspots, and interactive screens offering location based information.